Bloomington Subaru in Bloomington, MN treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards. Allow us to demonstrate our commitment to excellence!
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I have dealt with a lot of car dealers both in my job as a marketing consultant and as a car buyer. This dealership is definitely the best one I’ve dealt with – straightforward, good dealmakers and fast.
We have two Subarus.
The more minor issue is that one of them has a grinding sound when turning right – it has been looked at three times and each time we’re told “it’s nothing” or “we couldn’t hear anything” (when it is clearly audible).
The more major one is the other car. We took it in for service and had them look at the right front wheel. We were told the hub was bent and it would be $800 (for the hub and bearing). We asked what could happen if it was left unrepaired and were told “likely lower fuel economy and maybe increased tire wear” (and that’s it). Less than 3 weeks later (est
Avoid this place at all costs. They will rob you blind. It will take way more days then there original estimate. They don’t respect factory warranty and are constantly trying to screw the customer.
10. Go to lunch when the customer arrives for a scheduled appointment, then apologize for the wait (an hour later). Make a special effort to execute this strategy when the customer calls ahead to let you know he is on the way and (this part is critical) make sure the customer sees you in your office (yes you, Bryon Fagon) before departing for said lunch.
9. Focus the energies of your sales staff on prospects while the guy waiting to pick up his car stands ten feet from your desk staring out the window for over 45 minutes. During this time, do not acknowledge waiting man, he may be in a very pleasant zen-like state.
8. Pitch the extended warranty a third time after the customer has unambiguously declined two times before (yes you, Bryon Fagon). As a bonus, use the most condescending persuasions possible.
7. Go tanning so often as to cast doubt on your anglo-saxon heritage (yes you, Bryon Fagon).
6. Ignore the email request for purchase agreements, loan conditions and so forth. Why trouble the customer with all the legal jargon when you can capably sum it up in a sentence or less? (yes you, Bryon Fagon).
5. Do not (DO NOT)make four year old warranty repairs until the customer puts down a deposit. And definitely don’t have the replacement part on hand. Then announce that the car won’t be ready for another week because of the lead time for the part.
4. No owner’s documents and remote door openers? No worries. The customer can hang around while I get them together. And, oh dang. We’ll have to scavenge for a second remote for a couple of days. Assure the customer that when they make that 26 mile drive across town in a week, you’ll give them a free car wash.
3. Detail the interior after the customer notes that it looks dingy? Neah. Blame it on normal wear.
2. Don’t forget the 21-day permit! On the other hand, do forget it. It is another reason for the customer to stand around your dealership for another 20 minutes.
1. Apologize for the wait no less than every 20 minutes and twice before the customer leaves. Practice your apologies over and over again until there is no question about your sincerity. That will smooth over everything. (See #10. This technique will work for anything you do.)